Plausible Analytics
https://plausible.io/
Your scorecard
How your site scores on the six things AI looks for.
How AI sees you
What AI can tell about you today
- Site type
- Unknown or mixed entity
- Category
- Simple, privacy-friendly Google Analytics alternative
- Audience
- Cookie banners or gdpr consent
- Use case
- Why use Plausible Analytics?
Searches you should be found for
What could confuse AI
- The profile is missing competitors, so discovery prompts may stay generic.
- No Organization or SoftwareApplication schema: only WebSite declared
AI Prompt Metrics
Apply your fixes, re-audit, then keep monitoring on.
Your optimization kit has everything written from your real site. Hand it to a developer or paste it into Claude Code or Cursor. Monitoring re-runs these questions weekly and tracks your rank against competitors.
Current issues and optimizations
CriticalNo Organization or SoftwareApplication schema: only WebSite declared
AI knowledge graphs and citation engines rely on Organization schema to canonically identify a company (name, url, foundingDate, founder, sameAs) and SoftwareApplication/Product schema to surface pricing, category, and feature facts. Without these, Plausible cannot be reliably disambiguated from generic 'analytics tools' in AI-generated answers.
Add an Organization schema block to plausible.io/about (or site-wide in the <head>) with fields: name, url, foundingDate ('2018-12-01'), founder (@type: Person, name: 'Uku Taht'), numberOfEmployees, sameAs (GitHub, Twitter/X, Mastodon). Add a SoftwareApplication schema to the homepage with applicationCategory: 'WebApplication', operatingSystem: 'Web', offers (pricingUrl), and description matching the meta description.
CriticalZero FAQPage schema despite high-value comparison and use-case content on homepage
FAQPage schema is the primary mechanism by which AI assistants pull structured answers for queries like 'Why use Plausible instead of Google Analytics?' or 'Is Plausible GDPR compliant?'. Without it, this well-written content is prose to machines rather than indexed Q&A.
Convert the 'Why use Plausible Analytics?' section on the homepage into a FAQPage schema block with at least 5 Q&A pairs drawn from existing copy (e.g., Q: 'Does Plausible use cookies?' A: 'No. Plausible does not use cookies and does not collect personal data.'). Also add FAQ schema to the comparison page (hasSiteComparisonPage: true) for competitor-comparison queries.
Worth fixingAbout page lacks structured entity facts despite containing critical founding information
AI assistants building entity cards or answering 'Who founded Plausible?' or 'When was Plausible started?' parse schema-marked fields first. Unstructured prose facts are more likely to be misattributed or missed entirely when the model constructs a factual summary.
On plausible.io/about, add Organization JSON-LD with foundingDate: '2018-12', founder: {name: 'Uku Taht'}, location: 'EU', and a knowsAbout or description field. Cross-link with a Wikipedia or Wikidata sameAs reference if one exists to anchor the entity in external knowledge graphs.
Worth fixingHigh-profile social proof quotes (DHH, Hugging Face, Ghost) are plain text with no ReviewSchema or AggregateRating markup
AI systems treat unstructured testimonials as marketing copy, not evidence. Marking these up with Review or AggregateRating schema, or linking to third-party review platforms (G2, Capterra) with embedded ratings, gives AI citation engines a machine-readable trust signal that Plausible is endorsed by recognizable organizations.
Wrap each testimonial in Review JSON-LD (reviewBody, author with @type Person and worksFor Organization). Additionally, embed or link to a live aggregate rating from G2 or Capterra with AggregateRating schema (ratingValue, reviewCount) on the homepage or a dedicated /reviews page.
Worth fixingNo explicit GDPR/cookie-banner framing in schema or headings despite being the primary buyer pain point
When users ask AI assistants 'What analytics tool doesn't need a cookie banner?' or 'GDPR compliant Google Analytics alternative', the AI scans headings and schema descriptions for exact-match signals. The absence of this phrasing in machine-readable elements reduces the probability Plausible surfaces as the top answer.
Add a dedicated H2 or FAQ entry on the homepage such as 'Use Plausible without a cookie banner or GDPR consent prompt' and include this exact phrase in the SoftwareApplication schema description field. Consider a dedicated landing page at plausible.io/gdpr-compliant-analytics with FAQPage schema targeting this query cluster.
Worth fixingStale subscriber counts on job pages contradict homepage's current 18,000+ figure
AI systems crawling multiple pages of a site may average or flag contradictory statistics, reducing confidence in any cited figure. A model asked 'How many customers does Plausible have?' may return an outdated or confused answer if it ingests these job pages.
Update all job pages (even closed ones, since they remain indexed in the 151-URL sitemap) to reflect the current 18,000+ subscriber figure, or add a noindex meta tag to closed job postings to remove them from AI crawler scope.
MinorSitemap contains 151 URLs with strong crawl foundation, no blocking issues detected
A clean crawl foundation means AI training crawlers and retrieval-augmented systems can access all content. This is a strong baseline that amplifies the impact of any schema or content improvements made above.
Audit the sitemap to confirm closed job pages (at least 3 detected) are either updated or noindexed, and verify that high-value comparison and pricing pages are included and not accidentally deprioritized by crawl-budget rules.
MinorPlausible already tracks AI referral traffic as a feature, creating a natural content angle for AI-visibility content
This feature is directly relevant to AI-search queries and positions Plausible uniquely versus Google Analytics. However, the feature is described in prose only. It is not surfaced as a FAQ answer or schema-tagged feature that AI assistants can cleanly extract and cite.
Create a dedicated blog post or landing page at plausible.io/ai-traffic-analytics targeting queries like 'how to track ChatGPT referral traffic' and 'analytics tool that shows AI visitors'. Add HowTo or FAQPage schema to this page to maximize AI snippet eligibility.
Want to fix these all at once?
Your optimization kit turns every issue above into copy-paste code and content — hand it to a developer or paste it into Claude Code or Cursor.
What AI says about Plausible Analytics
4 buyer questions × 5 engines. Where you're named, where you rank, and where a competitor is named instead — their words, verbatim, below.
| Buyer question | ChatGPT | Claude | Gemini | Grok | Perplexity | Seen |
|---|---|---|---|---|---|---|
| What is Plausible Analytics? | #1 | #1 | #1 | #1 | #1 | 5/5 |
| What are the best simple, privacy-friendly google analytics alternative tools for cookie banners or gdpr consent? | · | #1 | ✗ | #1 | #1 | 3/5 |
| What are the best simple tools? | ✗ | ✗ | ✗ | ✗ | ✗ | 0/5 |
| What are the best privacy-friendly google analytics alternative tools? | · | ✓ | ✗ | #1 | #1 | 3/5 |
Where AI looks for your category
The third-party sources AI cites in your market — the pages worth getting listed on.
- github.comeditorialcited in 5 answers
- matomo.orgeditorialcited in 5 answers
- reddit.comugccited in 5 answers
- visitors.noweditorialcited in 5 answers
- humblytics.comeditorialcited in 5 answers
- en.wikipedia.orgreferencecited in 3 answers
The answers, verbatim
Mentioned = the assistant named you in its answer. Cited = it linked your site as a source. A model can mention you without citing a link.
ChatGPT frames you as “Privacy-friendly alternative to Google Analytics”positive
Claude frames you as “Privacy-first, lightweight web analytics alternative”positive
Gemini frames you as “privacy-focused, lightweight open-source analytics tool”positive
Grok frames you as “Top-ranked, simple, privacy-friendly alternative”positive
Perplexity frames you as “Privacy-first, lightweight Google Analytics alternative”positive
You're getting named — keep it that way.
No competitor is being recommended over you right now. Keep monitoring on so you catch it the moment that changes.
Your optimization kit
Everything to raise your score, written from your real site content, no placeholders, no invented facts. Hand it to your developer, or paste it straight into Claude Code or Cursor.
The Source kit is a single brief that carries every asset below, so an AI editor (Claude, Cursor, Codex) or your developer can apply the whole kit at once.
Source kitThe customer-facing implementation packet for AI site editors.
Source kit for Plausible Analytics
This packet is designed to be pasted into Claude, Cursor, Codex, Lovable, Replit, or a developer ticket. It gives the AI editor the site facts, exact changes, generated copy, and verification checks.
Files in this packet
- source-kit.md - this implementation brief.
- llms.txt - source-of-truth summary for AI assistants and crawlers.
- schema.json - JSON-LD graph with only the schema types that fit the site.
- faq-block.md - visible FAQ content required before FAQPage schema.
- homepage-answer-box.md - concise answer copy for the homepage.
- comparison-page-outline.md - optional source/comparison page outline.
- claude-implementation-prompt.md - paste-ready implementation prompt.
Site facts
- Site: https://plausible.io/
- Entity type: Unknown or mixed entity
- Category: privacy-friendly web analytics tool
- Audience: Website owners and companies who want clear, actionable site analytics without complexity, prior analytics experience, or the need to collect personal data from visitors
- Primary use case: Tracking website traffic, goals, conversions, SEO performance, and campaign results through a lightweight, cookie-free dashboard, as a replacement for Google Analytics
- Platforms: Web
- Competitors or alternatives: Not supplied
- Found-for themes: simple, privacy-friendly google analytics alternative, easy to use and privacy-friendly google analytics alternative, why use plausible analytics?, plausible is a lightweight and open-source google analytics alternative. your website data is 100% yours and the privacy of your visitors is respected., traffic based plans
Implementation order
- Add or update the homepage answer box.
- Add the visible FAQ block.
- Add the JSON-LD schema that matches visible page content.
- Add or update llms.txt.
- Create the comparison/source page only if it is useful and accurate.
- Run the acceptance checks.
- Re-scan in Everfound after publishing.
Do not invent
- Do not invent customers, ratings, awards, integrations, pricing, certifications, guarantees, medical/legal claims, or government endorsements.
- Do not add FAQPage schema unless the same questions and answers are visible on the page.
- Do not add SoftwareApplication schema unless this page represents an actual software product.
- Do not publish comparison copy that attacks competitors or claims superiority without evidence.
Source pages to expose
- https://plausible.io/
- https://plausible.io/simple-web-analytics
- https://plausible.io/lightweight-web-analytics
- https://plausible.io/privacy-focused-web-analytics
- https://plausible.io/open-source-website-analytics
- https://plausible.io/eu-hosted-web-analytics
- https://plausible.io/for-ecommerce
Homepage answer box
What is Plausible Analytics?
Plausible Analytics is a privacy-friendly web analytics tool for Website owners and companies who want clear, actionable site analytics without complexity, prior analytics experience, or the need to collect personal data from visitors. It helps users Tracking website traffic, goals, conversions, SEO performance, and campaign results through a lightweight, cookie-free dashboard, as a replacement for Google Analytics.
Plausible Analytics is a lightweight, open-source, privacy-friendly web analytics tool made and hosted in the EU that collects no cookies or personal visitor data. It serves thousands of paying subscribers and has tracked over 260 billion pageviews, offering features such as real-time dashboards, scroll depth tracking, funnels, codeless goal setup, and AI traffic monitoring.
FAQ block
Does Plausible Analytics use cookies or collect personal data?
No. Plausible uses no cookies and does not collect personal data from visitors, meaning site owners have no need for cookie banners or GDPR consent prompts.
Where is Plausible Analytics hosted?
Plausible is made and hosted in the EU, powered by European-owned infrastructure.
Does Plausible offer a free trial?
Yes. Plausible offers a 30-day free trial, as referenced by user testimonials and the site's own call-to-action to 'Start your free trial today'.
What pricing plans does Plausible offer?
Plausible offers traffic-based plans named Starter, Growth, Business, and Enterprise, designed to match site growth. Specific price points are not listed in the available content.
Can Plausible track AI tool referral traffic?
Yes. Plausible lets you monitor which AI tools, such as ChatGPT, Perplexity, or Claude, are sending traffic to your site, and identify which pages attract AI visitors and the conversions they complete.
How large is Plausible's current user base?
Plausible has over 18,000 paying subscribers, has tracked more than 260 billion pageviews, and reports 99.99% uptime over the last 90 days. Customers include teams at Hugging Face, Basecamp, and Ghost.
llms.txt
# Plausible Analytics
> Plausible Analytics is a lightweight, open-source, privacy-friendly web analytics tool made and hosted in the EU that collects no cookies or personal visitor data. It serves thousands of paying subscribers and has tracked over 260 billion pageviews, offering features such as real-time dashboards, scroll depth tracking, funnels, codeless goal setup, and AI traffic monitoring.
Official site: https://plausible.io/
Category: privacy-friendly web analytics tool
Entity type: Unknown or mixed entity
Target audience: Website owners and companies who want clear, actionable site analytics without complexity, prior analytics experience, or the need to collect personal data from visitors
Primary use case: Tracking website traffic, goals, conversions, SEO performance, and campaign results through a lightweight, cookie-free dashboard, as a replacement for Google Analytics
Platforms: Web
Competitors or alternatives: Not listed
Recommended source pages:
- https://plausible.io/
- https://plausible.io/simple-web-analytics
- https://plausible.io/lightweight-web-analytics
- https://plausible.io/privacy-focused-web-analytics
- https://plausible.io/open-source-website-analytics
- https://plausible.io/eu-hosted-web-analytics
- https://plausible.io/for-ecommerce
AI editor notes:
- Use this file as a source summary, not as proof for unsupported claims.
- Prefer pages that are crawlable, visible to users, and internally linked.
- Do not cite claims that are not present on the public site.
schema.json
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"name": "Plausible Analytics",
"url": "https://plausible.io/",
"description": "Plausible Analytics is a lightweight, open-source, privacy-friendly web analytics tool made and hosted in the EU that collects no cookies or personal visitor data. It serves thousands of paying subscribers and has tracked over 260 billion pageviews, offering features such as real-time dashboards, scroll depth tracking, funnels, codeless goal setup, and AI traffic monitoring."
},
{
"@type": "Organization",
"name": "Plausible Analytics",
"url": "https://plausible.io/",
"description": "Plausible Analytics is a lightweight, open-source, privacy-friendly web analytics tool made and hosted in the EU that collects no cookies or personal visitor data. It serves thousands of paying subscribers and has tracked over 260 billion pageviews, offering features such as real-time dashboards, scroll depth tracking, funnels, codeless goal setup, and AI traffic monitoring."
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Does Plausible Analytics use cookies or collect personal data?",
"acceptedAnswer": {
"@type": "Answer",
"text": "No. Plausible uses no cookies and does not collect personal data from visitors, meaning site owners have no need for cookie banners or GDPR consent prompts."
}
},
{
"@type": "Question",
"name": "Where is Plausible Analytics hosted?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Plausible is made and hosted in the EU, powered by European-owned infrastructure."
}
},
{
"@type": "Question",
"name": "Does Plausible offer a free trial?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Plausible offers a 30-day free trial, as referenced by user testimonials and the site's own call-to-action to 'Start your free trial today'."
}
},
{
"@type": "Question",
"name": "What pricing plans does Plausible offer?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Plausible offers traffic-based plans named Starter, Growth, Business, and Enterprise, designed to match site growth. Specific price points are not listed in the available content."
}
},
{
"@type": "Question",
"name": "Can Plausible track AI tool referral traffic?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Plausible lets you monitor which AI tools, such as ChatGPT, Perplexity, or Claude, are sending traffic to your site, and identify which pages attract AI visitors and the conversions they complete."
}
},
{
"@type": "Question",
"name": "How large is Plausible's current user base?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Plausible has over 18,000 paying subscribers, has tracked more than 260 billion pageviews, and reports 99.99% uptime over the last 90 days. Customers include teams at Hugging Face, Basecamp, and Ghost."
}
}
]
}
]
}
Comparison page outline
Plausible Analytics vs the leading alternative
Use this outline only if a comparison page would be honest, useful, and supported by facts on the site.
Best for
- Plausible Analytics: Website owners and companies who want clear, actionable site analytics without complexity, prior analytics experience, or the need to collect personal data from visitors
- the leading alternative: users who need the incumbent or alternative option
Key differences to document
- Primary use case
- Platforms
- Pricing or eligibility
- Setup time
- Data sources or public evidence
- Support, documentation, or trust signals
Which should you choose?
Use Plausible Analytics when you need to Tracking website traffic, goals, conversions, SEO performance, and campaign results through a lightweight, cookie-free dashboard, as a replacement for Google Analytics. Use the leading alternative when it better matches the user's requirements. Avoid unsupported superiority claims.
Schema guidance
Schema fit: Unknown or mixed entity
The crawl did not provide enough evidence to choose a specific entity type confidently. Recommended schema: WebSite, Organization Optional schema: SearchAction, FAQPage, BreadcrumbList Avoid: SoftwareApplication until the entity is confirmed, Product/Review schema without matching page content SoftwareApplication schema is not recommended unless Plausible Analytics is actually a software product.
Acceptance checks
- The homepage clearly states what Plausible Analytics is, who it serves, and what users can do.
- Schema validates and matches visible content.
- llms.txt is reachable from the site root.
- Important source pages are crawlable and linked.
- The edited site avoids unsupported claims.
- Everfound can detect the new FAQ, schema, llms.txt, or source pages after publishing.
Real copy you can paste onto your site today. AI reads what humans see, so these go on the page, not hidden in code.
FAQ blockVisible FAQ copy to add before using FAQPage schema.
Does Plausible Analytics use cookies or collect personal data?
No. Plausible uses no cookies and does not collect personal data from visitors, meaning site owners have no need for cookie banners or GDPR consent prompts.
Where is Plausible Analytics hosted?
Plausible is made and hosted in the EU, powered by European-owned infrastructure.
Does Plausible offer a free trial?
Yes. Plausible offers a 30-day free trial, as referenced by user testimonials and the site's own call-to-action to 'Start your free trial today'.
What pricing plans does Plausible offer?
Plausible offers traffic-based plans named Starter, Growth, Business, and Enterprise, designed to match site growth. Specific price points are not listed in the available content.
Can Plausible track AI tool referral traffic?
Yes. Plausible lets you monitor which AI tools, such as ChatGPT, Perplexity, or Claude, are sending traffic to your site, and identify which pages attract AI visitors and the conversions they complete.
How large is Plausible's current user base?
Plausible has over 18,000 paying subscribers, has tracked more than 260 billion pageviews, and reports 99.99% uptime over the last 90 days. Customers include teams at Hugging Face, Basecamp, and Ghost.
Homepage answer boxPlain-language answer block that tells AI and humans what the site is.
What is Plausible Analytics?
Plausible Analytics is an easy-to-use, privacy-friendly alternative to Google Analytics that is lightweight, open-source, and made and hosted in the EU. It gives website owners clear insights, including real-time traffic, scroll depth, funnels, SEO performance, and campaign tracking, without using cookies or collecting personal visitor data. Because it requires no cookie banners or GDPR consent flows, it is designed to work out of the box for most sites without tag managers or prior analytics experience. Plausible is trusted by over 18,000 paying subscribers, from small sites to businesses handling hundreds of millions of monthly visitors.
These live in your site's code. You don't need to understand them. Copy each and paste into Claude Code, Cursor, or hand to whoever maintains your site.
llms.txtA concise source-of-truth file for AI crawlers and assistants.
# Plausible Analytics
> Plausible Analytics is a lightweight, open-source, privacy-friendly web analytics tool made and hosted in the EU that collects no cookies or personal visitor data. It serves thousands of paying subscribers and has tracked over 260 billion pageviews, offering features such as real-time dashboards, scroll depth tracking, funnels, codeless goal setup, and AI traffic monitoring.
Official site: https://plausible.io/
Category: privacy-friendly web analytics tool
Entity type: Unknown or mixed entity
Target audience: Website owners and companies who want clear, actionable site analytics without complexity, prior analytics experience, or the need to collect personal data from visitors
Primary use case: Tracking website traffic, goals, conversions, SEO performance, and campaign results through a lightweight, cookie-free dashboard, as a replacement for Google Analytics
Platforms: Web
Competitors or alternatives: Not listed
Recommended source pages:
- https://plausible.io/
- https://plausible.io/simple-web-analytics
- https://plausible.io/lightweight-web-analytics
- https://plausible.io/privacy-focused-web-analytics
- https://plausible.io/open-source-website-analytics
- https://plausible.io/eu-hosted-web-analytics
- https://plausible.io/for-ecommerce
AI editor notes:
- Use this file as a source summary, not as proof for unsupported claims.
- Prefer pages that are crawlable, visible to users, and internally linked.
- Do not cite claims that are not present on the public site.
Schema fit verdictReviewer guidance on what schema to use and what to avoid.
Schema fit: Unknown or mixed entity
The crawl did not provide enough evidence to choose a specific entity type confidently. Recommended schema: WebSite, Organization Optional schema: SearchAction, FAQPage, BreadcrumbList Avoid: SoftwareApplication until the entity is confirmed, Product/Review schema without matching page content SoftwareApplication schema is not recommended unless Plausible Analytics is actually a software product.
WebSite JSON-LDSite-wide WebSite schema. Add SearchAction only after confirming a real search URL.
{
"@type": "WebSite",
"name": "Plausible Analytics",
"url": "https://plausible.io/",
"description": "Plausible Analytics is a lightweight, open-source, privacy-friendly web analytics tool made and hosted in the EU that collects no cookies or personal visitor data. It serves thousands of paying subscribers and has tracked over 260 billion pageviews, offering features such as real-time dashboards, scroll depth tracking, funnels, codeless goal setup, and AI traffic monitoring."
}Organization JSON-LDPublisher/entity schema for the site owner.
{
"@type": "Organization",
"name": "Plausible Analytics",
"url": "https://plausible.io/",
"description": "Plausible Analytics is a lightweight, open-source, privacy-friendly web analytics tool made and hosted in the EU that collects no cookies or personal visitor data. It serves thousands of paying subscribers and has tracked over 260 billion pageviews, offering features such as real-time dashboards, scroll depth tracking, funnels, codeless goal setup, and AI traffic monitoring."
}FAQPage JSON-LDFAQ schema generated from the visible FAQ block.
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Does Plausible Analytics use cookies or collect personal data?",
"acceptedAnswer": {
"@type": "Answer",
"text": "No. Plausible uses no cookies and does not collect personal data from visitors, meaning site owners have no need for cookie banners or GDPR consent prompts."
}
},
{
"@type": "Question",
"name": "Where is Plausible Analytics hosted?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Plausible is made and hosted in the EU, powered by European-owned infrastructure."
}
},
{
"@type": "Question",
"name": "Does Plausible offer a free trial?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Plausible offers a 30-day free trial, as referenced by user testimonials and the site's own call-to-action to 'Start your free trial today'."
}
},
{
"@type": "Question",
"name": "What pricing plans does Plausible offer?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Plausible offers traffic-based plans named Starter, Growth, Business, and Enterprise, designed to match site growth. Specific price points are not listed in the available content."
}
},
{
"@type": "Question",
"name": "Can Plausible track AI tool referral traffic?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Plausible lets you monitor which AI tools, such as ChatGPT, Perplexity, or Claude, are sending traffic to your site, and identify which pages attract AI visitors and the conversions they complete."
}
},
{
"@type": "Question",
"name": "How large is Plausible's current user base?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Plausible has over 18,000 paying subscribers, has tracked more than 260 billion pageviews, and reports 99.99% uptime over the last 90 days. Customers include teams at Hugging Face, Basecamp, and Ghost."
}
}
]
}Ready-to-submit profiles and content prompts to build the outside evidence AI looks for before recommending you.
10 content briefsPrompt and content ideas that create clearer source material.
- Best privacy-friendly web analytics tools for Website owners and companies who want clear, actionable site analytics without complexity, prior analytics experience, or the need to collect personal data from visitors
- How to Tracking website traffic, goals, conversions, SEO performance, and campaign results through a lightweight, cookie-free dashboard, as a replacement for Google Analytics
- Plausible Analytics vs alternatives
- What to look for in a privacy-friendly web analytics tool
- Plausible Analytics pricing, eligibility, or access
- Plausible Analytics FAQ
- Plausible Analytics use cases
- How Plausible Analytics works
- Alternatives to Plausible Analytics
- Source checklist for choosing a privacy-friendly web analytics tool
Schema bundleCopyable JSON-LD graph. Add only the nodes that match visible page content.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"name": "Plausible Analytics",
"url": "https://plausible.io/",
"description": "Plausible Analytics is a lightweight, open-source, privacy-friendly web analytics tool made and hosted in the EU that collects no cookies or personal visitor data. It serves thousands of paying subscribers and has tracked over 260 billion pageviews, offering features such as real-time dashboards, scroll depth tracking, funnels, codeless goal setup, and AI traffic monitoring."
},
{
"@type": "Organization",
"name": "Plausible Analytics",
"url": "https://plausible.io/",
"description": "Plausible Analytics is a lightweight, open-source, privacy-friendly web analytics tool made and hosted in the EU that collects no cookies or personal visitor data. It serves thousands of paying subscribers and has tracked over 260 billion pageviews, offering features such as real-time dashboards, scroll depth tracking, funnels, codeless goal setup, and AI traffic monitoring."
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Does Plausible Analytics use cookies or collect personal data?",
"acceptedAnswer": {
"@type": "Answer",
"text": "No. Plausible uses no cookies and does not collect personal data from visitors, meaning site owners have no need for cookie banners or GDPR consent prompts."
}
},
{
"@type": "Question",
"name": "Where is Plausible Analytics hosted?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Plausible is made and hosted in the EU, powered by European-owned infrastructure."
}
},
{
"@type": "Question",
"name": "Does Plausible offer a free trial?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Plausible offers a 30-day free trial, as referenced by user testimonials and the site's own call-to-action to 'Start your free trial today'."
}
},
{
"@type": "Question",
"name": "What pricing plans does Plausible offer?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Plausible offers traffic-based plans named Starter, Growth, Business, and Enterprise, designed to match site growth. Specific price points are not listed in the available content."
}
},
{
"@type": "Question",
"name": "Can Plausible track AI tool referral traffic?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Plausible lets you monitor which AI tools, such as ChatGPT, Perplexity, or Claude, are sending traffic to your site, and identify which pages attract AI visitors and the conversions they complete."
}
},
{
"@type": "Question",
"name": "How large is Plausible's current user base?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Plausible has over 18,000 paying subscribers, has tracked more than 260 billion pageviews, and reports 99.99% uptime over the last 90 days. Customers include teams at Hugging Face, Basecamp, and Ghost."
}
}
]
}
]
}Applied the kit?
Re-audit to see your new score, then keep monitoring on.
All runs on record
Every audit run on record: what triggered it, which pages were audited, and what moved. Open any run to read the full report as it stood that day.
| Date | Run | Pages audited | Score | Change | AI mentions | Report |
|---|---|---|---|---|---|---|
| 2026-06-09 | Initial audit | 9 | 83/100 | — | 11/18 | — |
| 2026-06-09 | Audit run | 9 | 83/100 | +0 | 11/18 | — |
| 2026-06-09 | Audit run | 9 | 83/100 | +0 | 11/18 |
Shipped changes since your last run?
Re-audit from the top to log a new run — your score and rank movement shows up here.